Statistics and studies that are done have shown approximately one-third of new European firms do not reach the second year of their existence, whereas 50%–60% of them do not manage to survive till the seventh year. ![]() The first challenge faced by firms that enter into the market is finding a way to survive in that market. In addition to this, it is valuable answering the question, what is the importance of having a good strategy? ![]() Increasing the global market, internationalize of firms, nowadays, the uncertainty of firms is increased much more, consequently the ambiguity of firms on answering the questions, what do we have to do? and how to do it? is increased. As well as a lot of other questions that enhance the need to have a strategy, so the importance of strategy is greater today than ever before.
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